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About Us

Get To Know Us

Where did we start?

Amy Frith Insurance Agency was founded with a passion for helping our community. As a team of dedicated professionals based in Longview, Texas, we are more than just insurance agents—we are your neighbors, friends, and trusted advisors. Our agency was built on the principles of personalized service, trust, and care. We understand that each client has unique needs, and we are committed to finding the best solutions to protect what matters most to you.

Our Mission

Why We Do What We Do

Our mission is to help people achieve peace of mind through comprehensive and tailored insurance solutions. We believe in building lasting relationships based on trust, care, and exceptional service. We're here to support you every step of the way, providing the protection you need to live life confidently.

Amy Frith

Owner & Agent

Amy Frith was born and raised in Longview, Texas. She attended the Hallsville schools during her formative years, where she received a quality education. Amy's passion for effective communication led her to pursue a Bachelor of Science degree in speech communication at the University of Texas at Tyler. After completing her education, Amy embarked on a fulfilling career in the healthcare industry. Her experiences in healthcare and senior living taught her the value of empathy and understanding, shaping her into a kind and compassionate individual. In 2020, Amy made a career transition and became an insurance agent and agency owner. This allowed her to utilize her strong communication skills and passion for helping others in a new way. As an insurance agent, she is committed to providing comprehensive coverage and peace of mind to her clients. Outside of her professional life, Amy is a proud mother to three children (and FannyLu, her Jack Russell Terrier). She cherishes her role as a wife to Michael Frith and values the love and support they provide each other. Amy's life is one of continuous growth, learning, and service. From her upbringing in Longview, to her education, healthcare career, and current role as an insurance agent and agency owner, she strives to make a positive impact on the lives of others while embracing the joys of family life.

"Helping others is not just something we do; it's a fundamental part of who we are as Texans."

– Ted Cruz
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